In April of 2007, Arianna Huffington collapsed. Two years earlier, she had started the Huffington Post—now, she was lying on the floor bleeding. And while, yes, that statement alone is [...]

Spoiler alert coming your way: There’s no one right content workflow. Every brand, every business operates within its own set of restrictions determined by resources, goals and culture. These factors [...]

Whoever said, “There are no shortcuts in life,” clearly never drove a car with automatic transmission, used an ATM or ordered their iced latte for pickup through the Starbucks mobile [...]

Content intelligence (CI) is undoubtedly the hottest trend in content marketing right now thanks to today’s advances in technology. Though, we’re not talking about those dreadful data sheets you spent [...]

Writer’s block—it’s bound to happen sooner or later in your content marketing career. After months of pushing yourself to find new, relevant topics, catchy headlines that will capture your audience’s [...]

Two heads are better than one. Three or more heads though, and you’re really onto something. Unless, of course, those heads are faced with a lack of organization and forethought [...]

Who would have guessed that The Buggles’ 1980s classic tune “video killed the radio star” would remain relevant to marketers nearly 40 years later? While a bit dire in its [...]

More so than ever before, social media is flooded with video content. However, while almost anyone can produce a video, set up a YouTube account and drive traffic to their [...]

As a B2B marketer, you have your own set of challenges. The products are typically more involved, lead times are longer, and budgets are high. Businesses are making decisions based [...]