How to Fix Your Content Marketing Workflow
In April of 2007, Arianna Huffington collapsed. Two years earlier, she had started the Huffington Post—now, she was lying on the floor bleeding. And while, yes, that statement alone is [...]
In April of 2007, Arianna Huffington collapsed. Two years earlier, she had started the Huffington Post—now, she was lying on the floor bleeding. And while, yes, that statement alone is [...]
Spoiler alert coming your way: There’s no one right content workflow. Every brand, every business operates within its own set of restrictions determined by resources, goals and culture. These factors [...]
Whoever said, “There are no shortcuts in life,” clearly never drove a car with automatic transmission, used an ATM or ordered their iced latte for pickup through the Starbucks mobile [...]
Name: Natalie Hometown: Chesterfield, MO College: University of Missouri What’s your official position at PowerPost, and how long have you been working here? My official title is Content Strategist, and [...]
Content intelligence (CI) is undoubtedly the hottest trend in content marketing right now thanks to today’s advances in technology. Though, we’re not talking about those dreadful data sheets you spent [...]
Writer’s block—it’s bound to happen sooner or later in your content marketing career. After months of pushing yourself to find new, relevant topics, catchy headlines that will capture your audience’s [...]
Two heads are better than one. Three or more heads though, and you’re really onto something. Unless, of course, those heads are faced with a lack of organization and forethought [...]
Who would have guessed that The Buggles’ 1980s classic tune “video killed the radio star” would remain relevant to marketers nearly 40 years later? While a bit dire in its [...]
More so than ever before, social media is flooded with video content. However, while almost anyone can produce a video, set up a YouTube account and drive traffic to their [...]
As a B2B marketer, you have your own set of challenges. The products are typically more involved, lead times are longer, and budgets are high. Businesses are making decisions based [...]