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It’s been said before and it’ll surely be said again, any digital marketing strategy worth putting into motion is cohesive in nature. Every component, every moving part ultimately impacts the [...]
The perks of user-generated content (UGC) from a content marketing perspective aren’t really up for debate. Can we all agree that customers posting positive reinforcement of your brand’s value through [...]
Buyer personas are a modern marketer’s best friend, yet 60-70 percent of B2B marketers admit they don’t truly understand their buyers. Find out how to easily pinpoint your brand's buyer [...]
The words “budget” and “fun” are rarely, if ever, used together. That’s because budgets come down to tough choices. Let’s be honest, sorting through the minutia of a business’ personnel, [...]
It was a long 2017, but our team is looking forward to 2018 and all it has to offer. Throughout the hustle and bustle of last year, PowerPost created mountains [...]
Every company would like to think they’re the only ones on this planet that do what they do. However, the harsh reality is that if you’ve found a product or [...]
Self-evaluation is a good practice in business and in life. It’s helpful to look at what you’re doing, and what you’ve done, and critically take stock. But content marketing doesn’t [...]
If we asked how many marketers out there have a content marketing strategy in place, 72 percent of you would raise your hands. But how many of you could walk [...]
As marketers, we spend a dizzying amount of time thinking about how our content will appeal to consumers. There are many discussions dedicated to appropriate buyer personas, tone and style [...]