Meet Emily — Graphic Designer and Pinterest Fail Fan

Name: Emily

Hometown: Greenville, IL

College: Art Institute of St. Louis

What’s your official position at PowerPost, and how long have you been working here?

I am a Graphic Designer at PowerPost and I’ve been here almost three years now.

How does the Design Department tie in to the overall success of the company?

The design department touches all aspects of the company, from marketing to sales, all the way through a client’s journey.

What first attracted you to PowerPost?

I originally was an intern with a company that merged with PowerPost, and I’ve transitioned from an intern to a full-time designer. PowerPost provides resources and tools for you to grow as an individual and as professional. A company that gives someone those opportunities is always a company I want to work for.

What is something you’ve learned or gotten better at since working at PowerPost?

Learning to adapt to different client needs, especially with fast turnaround times. I’ve also learned to adapt and communicate with coworkers and clients who might not understand the creative process. I’ve found it can sometimes be difficult to communicate ideas and an overall vision for a project—so making it a smoother and more positive experience for clients.

What does a typical week look like for you?

It’s a mixture of both client projects (quick turnaround requests and edits) and providing assets to the PowerPost marketing team and branding.

What is the most rewarding part of your job?

When a client recognizes the finished product as being a success and is proud of the design. I think it circles back to the whole communication process of being a designer and making sure the client’s original vision is created. It’s rewarding to see someone else be proud of your work, too.

What’s your favorite part about the company culture and office space?

I like the relaxed atmosphere that encourages you to speak out and work with teammates.

Where do you think the future of design is headed in the next year?

I think video is going to continue to be a major player in the marketing world because videos capture energy and emotion more so than static images.

Can you give an example of something you see brands do in their designs or imagery that makes you cringe, and why?

I’m super quirky on color schemes. When colors clash it’s like nails on a chalkboard.

When receiving a project task for a design piece, what does the first step look like for you?

I brainstorm and sketch things out and work through different ideas until I’m confident what I’m going to design meets the client’s needs.

Can you describe an example of a design win with a PowerPost client that you worked on?

Cypress at the Lake, a luxury high-rise condominium in the Ozarks, asked us to create a brand for them. Recently they sent us a photo of the logo we designed on the side of the wall—that was really awesome! It was nice to know they were pleased with what we developed.

What was your favorite vine? Can you do an impression?

*Perplexed* I grew up with dial-up internet! I didn’t even know what Vine was.

Best Pinterest fail or success?

I love when those moms bake those cakes that look horrible…I live for that.

What current (or dead) social media platform describes you/your personality best?

I feel like Myspace. It’s so outdated. I didn’t even have Myspace but that’d be me.

If your life were a Tumblr Blog, what would the name be?

I don’t even know. I don’t know… *Struggling*

Favorite lunch spot to spark your creative energy?

I love going to Russell’s on Macklind and everyone knows that here in the office.

Finish this sentence: My ultimate “get-stuff-done” playlist is called _____________.

Ready for it? I listen to Bluegrass! *Laughing* I have a playlist with my favorite Bluegrass songs in them.

Listen to Emily’s folk style playlist: Bluegrass Top 5. *Disclaimer: These songs will make you want to listen to live music under the stars.

By | 2018-06-15T18:02:42+00:00 June 25th, 2018|Employee Spotlight|0 Comments

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