Hometown: Champaign, IL
College: the University of Illinois at Urbana-Champaign
What’s your official position at PowerPost, and how long have you been working here?
I’m a Content Strategist and I’ve been at PowerPost for about a month. I previously was a freelance writer here last summer.
What has the transition been like from freelance copywriting to full-time content strategist?
It’s been a big shift from writing non-stop and that being my sole focus, to actually strategizing, leading and collaborating with the team. A larger workload in general. *Laughing* I like being in the Content Department, though, and how we work with the Marketing Department and Client Success Department—everything sort of ties in.
How do you feel the Content Department ties in to the overall success of the company?
The content team brings together the creative process by executing the client’s goals and delivering results.
What first attracted you to PowerPost?
I liked how they approached social media. It’s a part of the whole marketing plan. There’s strategy behind every piece of content, rather than just worrying about posting a trendy Instagram.
What are you looking forward to gaining experience with most at PowerPost?
I want to round out my skills overall. Being able to carry my own ideas and strategies from start to completion, and advancing my writing through creative challenges.
What’s your favorite part of the company culture and office space?
I love that it’s a group environment where people can have fun, casual conversations but also put their head down and work. There are times and spaces to collaborate, but there are also areas where you can go to work independently and buckle down on the day’s tasks—it’s a nice balance.
Where do you think the future of content marketing is headed in the next year?
I think it will become more crucial for brands to be present on every main social media network and maintain their own blog. Increasingly more customers are discovering and interacting with brands exclusively online. Oh, and quality photography and video are very, very important for brands, as well.
How pivotal do you think influencer marketing is to include in a content strategy?
Since social media networks are creating more regulations and algorithms to block out ads, influencer marketing is becoming the only way around those rules. Influencers can reach new customers for a brand and boost their creative. The power of an influencer’s fan base should not be underestimated.
Can you give an example of something you see brands do in their content that makes you cringe, and why?
In regards to influencer marketing, when an influencer partners with a brand and posts a generic “salesy” copy with an obvious product placement. You can tell there was no collaboration behind the content and it ruins the authenticity.
What does telling a good story mean to you?
Telling a good story should include quality descriptors so the reader can visualize and engage with the material, invoking a response or shared emotion.
If you had your own blog, what would the title be?
Oh… Um… Parisian Street Style with Melanie. I always say that’s how I describe my style, but with a little more of a Chicago twist to it.
What’s the first social media platform you were ever on?
Probably Myspace in like middle school, and then I had Facebook after that.
Are you a dog or cat person? Why?
I have a cat, well, my parents’ cat and his name is Leo. He’s very fat, fluffy and orange. He’s kind of like Garfield. I always say that I’m a cat that acts like a dog.
What’s the funniest (or last thing) you retweeted?
This girl tweeted about her dog trying to stand on top of her sister while they were at the lake in the water. It probably shouldn’t be funny, but it was. I liked it, I didn’t retweet it though so does that count?
Favorite lunch spot to spark your creative energy?
I really like Aloha Poké, and they have locations all over.
Finish this sentence: My ultimate “get-stuff-done” playlist is called _____________.
Oooh! I really like ’70s music, so I’d say…. ’70s Road Trip Motivation. *Laughing* I don’t know if that’s a thing or not but…
To get in the groove at work, listen to Melanie’s playlist: ’70s Road Trip Motivation. *Disclaimer: We are not responsible if you start wearing go-go boots or corduroy.