6 Unique Ways to Generate New Content Ideas
Writer’s block—it’s bound to happen sooner or later in your content marketing career. After months of pushing yourself to find new, relevant topics, catchy headlines that will capture your audience’s attention, and approach an article in a way that’s “never been done before”—your brain is finally drawing a blank. Where do [...]
Easy Content Creation: 8 Tips for a Better Brainstorm
Two heads are better than one. Three or more heads though, and you’re really onto something. Unless, of course, those heads are faced with a lack of organization and forethought leading to groupthink. Groupthink Definition: The practice of thinking or making decisions as a group, especially with a lot of like individuals, [...]
Three Easy Steps to Convert Your Blog Posts Into Video Content
Who would have guessed that The Buggles’ 1980s classic tune “video killed the radio star” would remain relevant to marketers nearly 40 years later? While a bit dire in its literal context, a video is a medium that maintains its stronghold, no matter through what channel that it’s being consumed. This [...]
Are You Ignoring These Content Distribution Tactics?
It’s not enough to post a blog, automatically sync it through to your business’ Facebook Page and call it a day. Not with the amount of content our audiences have to sort through online and [...]
How to Include Promoted Content Into Your Content Marketing Strategy
Once upon a time, you were a marketer that met online traffic goals and stayed under budget. You could post on Facebook and organically reach the majority of page fans. You could even publish a [...]
Three Ways Promoted Content Best Practices Have Changed Since the Cambridge Analytica Scandal
It's increasingly evident that there is a great deal of power to be found in data. The data we provide as consumers, the data we extract as marketers; it’s all around us. Leveraging that data [...]
Your Guide to Promoted Content on Social
Promoting content on social media is something that was once considered a nice-to-have rather than necessity for many brand marketers. This was back in the day when organic reach could be found in abundance and [...]
Meet B — Graphic Designer and Bubbly Music Lover
Name: Brinda a.k.a. B Hometown: Glenview, IL College: DePaul University What’s your official position at PowerPost, and how long have you been working here? I’m a Freelance Graphic Designer and I’ve been with PowerPost for [...]
How to Decide Which Content to Atomize
When looking at the library of content created by your brand, what do you see? Maybe it’s a large catalog of long-form articles, with each one driving more traffic than the last. On the other [...]
Combine Atomization and Artificial Intelligence for the Ultimate Content Marketing Program
There’s a centralized theme at play in the ongoing transformation of digital marketing and the brands exploring it: intelligence. Technology is getting smarter. Marketers are getting smarter. And the consumers constantly sought after for attention [...]
Meet Emily — Graphic Designer and Pinterest Fail Fan
Name: Emily Hometown: Greenville, IL College: Art Institute of St. Louis What’s your official position at PowerPost, and how long have you been working here? I am a Graphic Designer at PowerPost and I’ve been [...]
The Smart Approach to Content Distribution
The new 2018 Global Digital suite of reports from We Are Social and Hootsuite reveals that there are now more than 4 billion people around the world using the internet. That means that more than [...]
Ten Essential Tools for Content Distribution
From a high level, the components involved in content marketing are pretty self-explanatory. You create, you distribute and you acquire new customers. Put that machine on rinse and repeat and the process should—in theory—deliver ongoing, [...]
Are You Ignoring These Content Distribution Tactics?
It’s not enough to post a blog, automatically sync it through to your business’ Facebook Page and call it a day. Not with the amount of content our audiences have to sort through online and [...]
Meet B — Graphic Designer and Bubbly Music Lover
Name: Brinda a.k.a. B Hometown: Glenview, IL College: DePaul University What’s your official position at PowerPost, and how long have you been working here? I’m a Freelance Graphic Designer and I’ve been with PowerPost for [...]
Here’s How Artificial Intelligence Is Affecting Your SEO Strategy
When having discussions over AI, they’re usually in reference to the ominous impact it could have on humans. How it’ll eliminate jobs and replace the need for people to be part of the equation in [...]
Five Ways User-Generated Content Can Improve SEO
The perks of user-generated content (UGC) from a content marketing perspective aren’t really up for debate. Can we all agree that customers posting positive reinforcement of your brand’s value through ratings, reviews, social media shares, [...]
Brand Publishing and SEO: How to Create Engaging, Authoritative Content
Prior to the internet, smartphones and a world unaware of its impending hyperconnected future, brands remained elevated above the noise. Their identities weren’t reliant on the audiences they served because they didn’t have to be. [...]
What to Do When Your Brand Messaging Falls Flat
Not every blog post, tweet or ad campaign is going to be a hit. Plain and simple, it sometimes takes a lot of trial and error to stumble across your company’s secret brand messaging formula. [...]
Five Experiential Engagement Examples That Enhanced Brand Narrative
For a society with children who can spend upward of seven hours per day glued to a screen, there’s something to be said for the power of experience. Of interaction between one person and another [...]